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A school is required by the government to give some randomly chosen students a standardized test. From previous experience, the school knows about 68% of their students will receive passing scores in math and English. To improve funding, the school needs to score at least 70% on the standardized test. This year the school can decide if it wants to test 100 or 200 students. Should the school test 100 or 200 students? Explain the answer.
Emotional Appeals
Persuasion techniques that aim to elicit an emotional response from the audience to influence their attitudes or behaviors.
Persuasive Business Messages
Communications designed to influence the thoughts, feelings, or actions of the business audience.
Selling Points
Features or benefits of a product or service highlighted to attract and convince potential buyers.
Benefits
The advantages or positive outcomes obtained from a product, service, or action, contributing to an individual's or group's well-being or objectives.
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