A Type I Error Occurs When We ________

question 80

Multiple Choice

A Type I error occurs when we ________.

• A) reject the null hypothesis when it is actually true
• B) reject the null hypothesis when it is actually false
• C) do not reject the null hypothesis when it is actually true
• D) do not reject the null hypothesis when it is actually false

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Definitions:

Basic Metrics

Metrics that can be collected easily either from the social media channel itself, or by a separate service or program.

Social Media Platform

Online services or sites that facilitate social networking and content sharing among users.

Facebook Data

Information collected by Facebook regarding user activities, preferences, and demographics, used for targeted advertising and content delivery.

Research

The systematic gathering of information in a scientific and objective manner to help answer questions; one of the primary duties of social media professionals.