It is believed that the sales volume of one-liter Pepsi bottles depends on the price of the bottle and the price of a one-liter bottle of Coca-Cola. The following data have been collected for a certain sales region. 
The linear model Pepsi Sales = β0 + β1Pepsi Price + β2Cola Price + ε and the log-log model ln(Pepsi Sales) = β0 + β1ln(Pepsi Price) + β2ln(Cola Price) + ε have been estimated as follows: 
For the log-log model, interpret the estimated coefficient for ln(Pepsi Price).
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