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In forecasting methods, the mean square error (MSE) is computed by dividing the sum of squared residuals (errors) by the number of observations n for which the residuals are available.
LaPiere's Study
A research project conducted in the early 1930s exploring the relationship between attitudes and behaviors, particularly in the context of prejudice and discrimination.
Elaboration Likelihood Model
A theory in social psychology that explains how the likelihood of elaboration, or the extent to which a person carefully processes a persuasive message, influences attitude change.
Reactance
A psychological phenomenon where individuals react against restrictions on their personal freedoms by showing opposition or doing the opposite of what is being imposed.
Theory of Planned Behavior
A psychological theory that posits intention toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
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