In Which of the Following Situations Is the Use of Qualitative

question 61

Multiple Choice

In which of the following situations is the use of qualitative forecasts most appropriate?

• A) A marketing manager has to forecast monthly sales for the coming financial year based on the past monthly sales figures.
• B) A TV network executive has to forecast viewership figures for a daily talk show based on historical data from the past on a similar show on a rival network.
• C) An economist has to forecast credit flow resulting from a newly introduced stimulus package by the federal government.
• D) A country's annual rate of growth for the upcoming year has to be estimated based on the annual GDP data from the last 20 years.

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Definitions:

Noninterdependence

A situation or relationship where the actions, decisions, or states of one entity do not significantly affect another.

Interdependence

A mutual reliance between individuals or groups, where actions, decisions, or outcomes are influenced by others within a relationship or system.

Entitativity

The perception or quality of being a distinct and unified group, characterized by similarities, shared goals, or common fate among its members.

Cohesiveness

Refers to the strength of the bonds among members of a group, which often helps in enhancing group performance and satisfaction.