Examlex
In a fixed-for-floating interest rate swap:
The Close
Refers to the point in a sales process where a salesperson convinces the client to make a purchase.
The Pre-Approach
A step in the sales process involving research and planning before making direct contact with a potential customer.
Desired Action
The specific behavior or response a marketer aims to elicit from the target audience.
Purchase Satisfaction
A measure of how pleased a customer is with a purchased product or service and the buying experience.
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