The Marketing Process of a Large IPO Would NOT Normally

question 23

Multiple Choice

The marketing process of a large IPO would NOT normally include:

• A)pre-marketing to prepare investors for the issue
• B)the commissioning of independent and unbiased analyst's reports
• C)a road show
• D)a bookbuild
• E)the pricing and allocation of shares to investors.

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Definitions:

Unilateral Contract

A contract in which one party makes a promise in exchange for the other party's performance, rather than a promise in return.

Counter-Offer

A proposal made as a response to an offer, which negates the original offer and suggests new terms for an agreement.

Revocation

The official cancellation or withdrawal of an offer, license, or agreement.

Unilateral Contract

A binding agreement in which one party promises to do something in return for an act of the other party, rather than a promise.