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What Is Underpricing? Why Does It Persist

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What is underpricing? Why does it persist?


Definitions:

Initiation Phase

The initial stage in a process or project where objectives are set and tasks are begun.

Bargaining Phase

is a stage in negotiation wherein parties discuss their wants and needs directly, attempting to come to a compromise.

Minimally Acceptable

The lowest level of terms or conditions that a negotiating party is willing to accept before walking away from negotiations.

Desirability

The degree to which something is attractive or sought after by individuals, often influencing their decisions or behaviors.

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