Examlex
General insurance refers to policies including those that transfer risks arising from accidental events that could cause losses for firms and households.
Situational Influences
External factors or circumstances that can affect consumer behavior and decision-making processes at the point of purchase.
Purchase Decision Process
A sequence of steps, from need recognition to post-purchase evaluation, that consumers follow when making a purchasing decision.
Consumer Socialization
The method through which youngsters develop the abilities, knowledge, and attitudes needed for effective participation as consumers in the market.
Motivation
Motivation is the process that initiates, guides, and maintains goal-oriented behaviors, driving individuals to act and pursue achievements.
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