Examlex
A market's clearinghouse:
Allocation
The process of distributing resources or items to specific areas, activities, or tasks based on a plan or system.
Bullwhip Effect
A phenomenon where fluctuations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.
Trade Promotions
Marketing activities intended to increase demand for products by offering incentives to retailers and distributors.
Promotion Period
A specific timeframe during which marketing strategies are employed to increase awareness and sales of a product or service.
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