Define Leverage and Briefly Explain the Risks Posed by It

question 69

Essay

Define leverage and briefly explain the risks posed by it.

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Definitions:

Central Route

A method of persuasion that involves deep processing of information, focusing on the arguments and content to change attitudes.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the merit of the argument itself, often found in the Elaboration Likelihood Model of persuasion.

Sleeper Effect

A delayed increase in the persuasive impact of a message, where its influence grows stronger with time after its initial presentation.

Discontinuity Effect

The finding that groups are more extreme, and often more hostile, than individuals.