Potential Reasons That Technologically Based Product Innovations Result in a Negative

question 13

Multiple Choice

Potential reasons that technologically based product innovations result in a negative net present value are:

• A)competitors' ability to mimic these products after long periods of time
• B)uncertainties over revenues and costs of these projects
• C)uncertainties over revenues and costs of these projects and competitors' ability to mimic these products after long periods of time
• D)certainty of cash flows and competitors' ability to mimic these products quickly

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Definitions:

Target Audience

A specific group of people identified as the intended recipients of an advertisement, product, or campaign, based on various demographics or interests.

Psychological Characteristics

Attributes of the mind that influence behavior, perceptions, and emotions, shaping an individual’s personality.

VALS

An acronym for Values, Attitudes, and Lifestyles, a psychographic segmentation strategy to categorize consumers based on their values and lifestyle choices.

Geodemography

A field that combines geography and demography to study the distribution of characteristics across different geographic areas and populations.