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Let the price elasticity of demand for a soft drink be - 2. In the year 2005, the per capita consumption of soft drinks was about 500 cans per person, and the average price was $1.00 per can. If we suppose that demand for the soft drink is linear, Qd = a - bP, where a and b are constants, Qd is quantity demanded and P is price, an estimate of the demand equation could be:
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