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The "equal bang for the buck" idea means that the consumer is equating:
Interest Expense
The cost incurred by an entity for borrowed funds, which can include the cost of bonds, loans, or lines of credit.
Opportunity Costs
The potential benefits an individual, investor, or business misses out on when choosing one alternative over another.
Sunk Costs
Costs that have already been incurred and cannot be recovered.
Incremental Cash Flow
The additional cash flow a company receives from undertaking a new project, after accounting for the expenses involved in the project.
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