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Suppose the price of A is $20, the price of B is $10, and that the consumer is currently spending all available income. At the consumer's current consumption basket the marginal utility of A is 8 and the marginal utility of B is 2.
Egocentric
The tendency to view everything in relation to oneself, without considering the perspectives or feelings of others.
Limbic System
A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).
Brain Plasticity
The ability of the brain to change and adapt as a result of experience, including the forming and reorganizing of synaptic connections.
Myelination of Nerve Fibers
The process of coating the axons of neurons with myelin, a fatty substance that improves the speed and efficiency of electrical impulses along nerve cells.
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