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The procurement manager was able to bring down the cost of direct materials by purchasing materials of a slightly lower grade quality than the company had used previously. The lower grade of materials, however, meant a higher defect rate on the assembly line, and higher wastage of materials during production, which in turn lowered operating income. This situation would have led to a(n) :
Billboards
Large outdoor advertising structures typically found in high traffic areas, displaying advertisements to passing pedestrians and drivers.
Internet
A global network of computers and servers that enables the exchange of data, communication, and access to information.
Product Placement
A marketing strategy where branded goods or services are placed in a context usually devoid of ads, like movies or TV shows.
Product Advertisements
Marketing communications that promote and provide information about goods to entice potential buyers.
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