Which of the Following Formulae Is the Right Formula for Calculating

question 89

Multiple Choice

Which of the following formulae is the right formula for calculating contribution margin ratio?

• A)Contribution margin ratio = Contribution margin + Net sales revenue
• B)Contribution margin ratio = Contribution margin ÷ Net sales revenue
• C)Contribution margin ratio = Contribution margin × Net sales revenue
• D)Contribution margin ratio = Contribution margin - Net sales revenue

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Definitions:

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or associations, such as attractiveness or celebrity endorsement, rather than logical argumentation.

Attributions

Inferences that people make about the causes of events, others' behavior, or their own behavior.

Foot-In-The-Door Phenomenon

A tactic that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.