Ads in a Slick Business Magazine Are Read by 300

question 57

Multiple Choice

Ads in a slick business magazine are read by 300 lawyers and 1,000 M.B.A.s.Ads in a consumer publication are read by 250 lawyers and 300 M.B.A.s.If Harry had $3,000 to spend on advertising, the price of ads in the business magazine were $500, and the price of ads in the consumer magazine were $250, then the combinations of M.B.A.s and lawyers whom he could reach with his advertising budget would be represented by the integer values along a line segment that runs between the two points

• A)(3, 000, 3, 600)and (1, 800, 6, 000).
• B)(3, 600, 4, 200)and (1, 800, 7, 200).
• C)(0, 3, 600)and (1, 800, 0).
• D)(3, 600, 0)and (0, 7, 200).
• E)(2, 400, 0)and (0, 6, 000).

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Definitions:

Planning Fallacy

The tendency to underestimate the time, costs, and risks of future actions and at the same time overestimate the benefits of the same actions.

Intelligence

The ability to learn from experience, solve problems, and use knowledge to adapt to new situations.

Adapt

The process of making adjustments or changes in oneself or behavior in response to new or altered circumstances.

Divergent Thinking

A mental process or procedure aimed at creating original ideas by investigating various possible responses.