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Bill Katz prefers more of good 1 to less and he prefers less of good 2 to more.Bill has convex preferences.If we draw his indifference curves with good 1 on the horizontal axis and good 2 on the vertical axis, then his indifference curves have positive slope but get steeper as they rise.
Demographic Variables
Demographic variables are characteristics such as age, gender, income, education level, and ethnicity, used to classify and understand target markets or populations.
Psychographic Variables
Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.
Segmentation Bases
Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.
Psychographic Segmentation
A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.
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