Examlex
Twenty years ago, Amanda consumed cans of motor oil which cost her 6 pesos each and gallons of gasoline which cost her 14 pesos each.With her income of 112 pesos, she bought 7 cans of motor oil and 5 gallons of gasoline.Today she has an income of 230 pesos.Cans of motor oil now cost 10 pesos each and gallons of gasoline now cost 32 pesos each.Assuming her preferences haven't changed, she
Vertical Marketing Systems
A coordinated structure where producers, wholesalers, and retailers operate as a unified system, often through ownership or contractual relationships, to improve efficiency and reduce costs.
Channel Conflict
A situation where there is a clash or disagreement among marketing channels, typically involving competition between channels.
Corporate Vertical Marketing
A marketing strategy that focuses on creating tailor-made products or services for specific industry verticals or specialized markets.
Wholesaler-sponsored
Pertains to promotional activities or programs initiated by wholesalers to boost the demand for certain products among retailers.
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