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If the marginal product of each factor decreases as the amount of that factor used increases, then there must be decreasing returns to scale.
Supplemental Products
Additional items or services offered to complement or enhance the primary product.
Core Benefits
The fundamental value or primary advantage that a consumer receives from a product or service.
Symbolic Benefits
The intangible advantages that a product or service provides to the consumer, including prestige, status, or a sense of belonging.
Customer Satisfaction
The measure of how products and services supplied by a company meet or surpass customer expectation.
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