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A Careful Analysis of Demand for Bubbles in Strasburg, North

question 23

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A careful analysis of demand for Bubbles in Strasburg, North Dakota, reveals a strange segmentation in the market.(Recall Bubbles is the beverage which produces an unexplained craving for Lawrence Welk's music.It is produced by the process Q= min{R/5, W }, where R is the number of pulverized Lawrence Welk records and W is gallons of North Dakota well water.PR = $1, PW = $4.) If demand for Bubbles by senior citizens is described by Q0 = 500P-3/2 while demand by those under 65 years old is Qy = 50P-5, how should Bubbles be priced to maximize profits?


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