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A New DVD of Lectures on the Topic of Macro

question 28

Essay

A new DVD of lectures on the topic of macro economics and personal hygiene is being marketed on the Internet as a remedy for insomnia.As an experiment, the marketing firm wants to direct half of Web hits to a page that advertises the DVD as 90% successful in inducing sleep while the other half are directed to a page that advertises the DVD as failing to induce sleep 10% of the time.Would you expect equal numbers of sales from the 2 advertising approaches? Explain.


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