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In Rustbucket, Michigan, there are 200 used cars for sale; half of these cars are good and half of them are lemons.Owners of lemons are willing to sell them for $100.Owners of good used cars are willing to sell them for prices above $1,500 but will keep them if the price is lower than $1,500.There is a large number of potential buyers who are willing to pay $300 for a lemon and $1,900 for a good car.Buyers can't tell good cars from bad, but original owners know.
Buyer's Belief
The perceptions and assumptions that consumers hold about a product, service, or brand, influencing their purchasing decisions.
Exchange Function
The process in which goods, services, or assets are traded between parties.
Marketing Mix
A set of actions, or tactics, that a company uses to promote its brand or product in the market. It typically includes the 'Four Ps': product, price, place, and promotion.
Customer Needs
The essential requirements and desires of buyers that motivate them to make purchasing decisions.
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