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Contributed capital is measured by:
New Coke
A reformulated version of Coca-Cola introduced in 1985 that faced major consumer backlash.
Cognitive Dissonance
The mental discomfort or psychological stress experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Balance Theory
A psychological theory suggesting that individuals strive for mental consistency among their beliefs, attitudes, and sentiments, and will change or eliminate beliefs to achieve balance.
Environmental Activist
An individual who actively promotes the protection and preservation of the environment through various actions and campaigns.
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