List Arguments for and Arguments Against the Use of Historical

question 45

Essay

List arguments for and arguments against the use of historical cost, general price-level adjustment, exit value (net realizable value), and replacement cost (entry value). Explain why the discounted cash flow method is virtually impossible to apply in a real situation.

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Definitions:

Sales-oriented Era

A period in marketing history focusing on aggressive sales techniques to push products, regardless of consumer demand or needs.

Value-based Marketing Era

A period in marketing that emphasizes delivering and communicating the value of a product or service to customers, focusing on relationship building and customer satisfaction.

Market-oriented Era

A period in business philosophy where the focus is on customer needs and desires, driving product development and marketing strategies to satisfy those demands.

Creative Production Era

A period highlighting the importance of innovation and creativity in the production of goods and services, contrasting with periods focused on efficiency or standardization.