For Which Measurement Scale Must the Change in the Attribute

question 54

Multiple Choice

For which measurement scale must the change in the attribute measured among assigned numbers be equal and the zero point imply the absence of the attribute measured?

• A)Interval scale
• B)Ratio scale
• C)Ordinal scale
• D)Both a and b

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Definitions:

Stealth Marketing

A marketing strategy that advertises a product to people without them realizing they are being marketed to, thus avoiding overt brand exposure.

Multitask

The ability to perform multiple tasks or activities simultaneously.

Productive

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Radical Connectivity

The pervasive and extensive network of connections among people, devices, and organizations enabled by the internet and digital technologies, significantly influencing social, economic, and political processes.