Electra Wants to Purchase a Laptop for Use in Her

question 57

Essay

Electra wants to purchase a laptop for use in her MBA program so she can work on assignments and surf the web while the professor drones on endlessly. After consulting with her colleagues, she chooses the dimensions of cost, weight, processor speed, and touchscreen capability as critical to her long term success and amusement. She evaluates four different laptops and rates their performance on each criterion on a scale from 1 (poor)to 5 (excellent). She is struggling with her assessment of the importance of the Cost criterion. As an avid lottery player, she is pretty sure that tonight's drawing will result in at least a two number match on the ticket she bought on the way to class and it could mean a three-number match. Given her uncertainty, she would like to choose the laptop that performs the best overall across the entire spectrum of possibilities of the outcome of tonight's lottery. Which would you recommend?
$$\begin{array} { | l | l | l | l | l | l | } \hline \text { Dimension } & \text { Importance } & \text { Sir Face } & \text { Toybook Air } & \text { Knockoff } & \text { High Priced } \\\hline \text { Weight } & 3 & 4 & 4 & 3 & 5 \\\hline \text { Speed } & 5 & 4 & 4 & 4 & 3 \\\hline \text { Cost } & ? ? & 2 & 4 & 5 & 1 \\\hline \text { Touchscreen } & 1 & 5 & 2 & 3 & 3 \\\hline\end{array}$$

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Definitions:

Initial Experimentation

The preliminary phase of trying or testing new ideas, processes, or products to assess their feasibility or effectiveness.

Idea Creation

is the process of generating new, innovative concepts or solutions within a business or creative context.

Environmental Hazards

Potential sources of danger to the environment and human health, including pollutants, chemicals, and natural events that pose risks.

Product Innovation

The creation of new products or significant improvements to existing products, often to meet new needs or market demands.