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Darrell and Dave were fierce competitors, which drove both of them to overpay for many of their inputs, resulting in increased prices at their own stores. Dave realized this, and pondered how he could be recognized as a cost leader by his customers and maintain his reputation for quality merchandise. Sacrificing one element of his strategy at the expense of another is recognized as a trade-off in operations management.
Globus Pallidus
A subcortical structure within the brain involved in the regulation of voluntary movement.
Parkinson Disease
A progressive neurodegenerative disorder marked by tremor, rigidity, and slow movement, primarily resulting from dopamine-producing neuron degradation.
Lesioning
A technique used in neuroscience involving the targeted destruction of brain tissue to study the function of specific brain areas.
Electroconvulsive Therapy
A psychiatric treatment involving electrically induced seizures used primarily as a treatment for severe depression.
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