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You decide to open a bookstore with a wide selection, comfortable seating, and an internal coffee shop because it has worked very well for other bookstores you have visited. Your strategy could be described as externally neutral.
Prevailing Values
Dominant or most commonly held beliefs, standards, or principles within a society, organization, or community.
Observable Behaviours
Actions or responses of an individual that can be directly seen and measured.
Consciousness
Being able to understand and reflect on one's own life, feelings, ideas, environment, and personal experiences.
Watson
John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behaviors.
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