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A Process That Seeks to Improve the Performance of the Main

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Short Answer

A process that seeks to improve the performance of the main value-added and necessary, non-value-added activities is a(n)________ process.


Definitions:

Customer Loyalty Program

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business through rewards and incentives.

Customer Purchase History

A record of all transactions a customer has made with a company, used to analyze buying behavior patterns.

Customer Surveys

A method of collecting feedback from customers to understand their satisfaction levels, preferences, and expectations regarding products or services.

Customer Relationships

The interactions and engagements a business maintains with its customers, aiming to build loyalty and repeat business.

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