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A collection of companies decides to work together for a while to provide service for what they see as a short term window of opportunity. These firms plan to coordinate their activities by deploying sophisticated information systems to share critical data. Each of these companies is skilled at one or two core activities - design, manufacturing, distribution, marketing, and so on. This association of companies can be described as a(n)________.
Purchasing Power
A measure of the amount of goods and services that can be purchased for a specific amount of money.
Segmenting Markets
The method of segmenting a wide market of consumers or businesses, which typically includes both current and prospective customers, into smaller groups according to common traits they share.
Specialty Cake Shop
A bakery that focuses primarily on creating and selling unique or custom cakes for special occasions.
Baked Goods
Featured food products made from ingredients such as flour, sugar, and butter, that are typically cooked by baking.
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