An Example of a Variable Cost Is

question 23

Multiple Choice

An example of a variable cost is:

• A)a payment to your raw materials supplier.
• B)a lease payment on a piece of equipment.
• C)a mortgage payment on buildings.
• D)a monthly licensing fee for a software package.

---

Definitions:

Brand Associations

The feelings, beliefs, and knowledge that consumers have about a brand, which can influence their purchasing decisions.

Decision

The act of making a choice among available alternatives.

Corporate Brand

Refers to the overall identity of a corporation, encompassing its values, reputation, and visual appearance, which aims to differentiate it in the marketplace.

Family Brand

A marketing strategy that involves selling several related products under one single brand name.