This Table Contains the Performance Criteria and Scores (Larger Numbers

question 8

Multiple Choice

This table contains the performance criteria and scores (larger numbers are better) for four potential suppliers to Kramerica Industries. Evaluate the data and identify the BEST source for Kramerica. $$\begin{array} { | l | c | c | c | c | } \hline \text { Performance Dimension } & \text { Company A } & \text { Company B } & \text { Company C } & \text { Company D } \\\hline \text { Quality } ( \mathrm { W } = 0.4 ) & 3 & 4 & 2 & 5 \\\hline \text { Cost } ( \mathrm { W } = 0.3 ) & 4 & 3 & 5 & 3 \\\hline \text { Flexibility } ( \mathrm { W } = 0.2 ) & 5 & 3 & 4 & 2 \\\hline \text { Speed } ( \mathrm { W } = 0.1 ) & 2 & 5 & 5 & 4 \\\hline\end{array}$$

• A)Company A
• B)Company B
• C)Company C
• D)Company D

---

Definitions:

Social Media Site

An online platform that enables users to create and share content or to participate in social networking.

Comments and Critiques

Feedback provided with the intent to review, analyze, or appraise someone's work constructively.

Personal Social Media Brand

The unique digital identity and presence that an individual crafts and promotes through social media platforms.

Unfamiliar Systems

Systems or processes that are not well understood or known to someone.