This Table Contains a List of Three Companies That Have

question 73

Multiple Choice

This table contains a list of three companies that have been rated on four weighted performance dimensions (larger numbers are better) . Which of the following statements regarding this information is BEST? $$\begin{array} { | l | c | c | c | c | } \hline { \text { Performance Dimension } } & \text { Strickland } & \text { Thatherton } & \text { Mega-Low } & \text { Amerigas } \\\hline \text { Quality } ( \mathrm { W } = 0.5 ) & 4 & 4 & 2 & 4 \\\hline \text { Cost } ( \mathrm { W } = 0.4 ) & 4 & 3 & 5 & 3 \\\hline \text { Speed } ( \mathrm { W } = 0.1 ) & 2 & 2 & 4 & 5 \\\hline\end{array}$$

• A)Thatherton is superior to Amerigas.
• B)Amerigas is superior to Strickland.
• C)Mega-Low is superior to Thatherton.
• D)Strickland is superior to Mega-Low.

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Definitions:

Flighting

A media scheduling strategy that alternates between periods of advertising activity and periods of no advertising to match the product's sales patterns.

Advertising Schedule

A planned timetable that outlines when and where advertisements will be placed across different media channels to maximize impact and reach.

Heavy Advertising

A marketing strategy involving a high frequency or high volume of advertisements over a period to increase product or brand visibility.

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.