A Qualitative Forecasting Technique in Which Individuals Familiar with Specific

question 23

Multiple Choice

A qualitative forecasting technique in which individuals familiar with specific market segments estimate the demand within these sectors that are then summed to get an overall forecast is called a:

• A)market survey.
• B)life cycle analogy.
• C)panel consensus forecasting.
• D)build-up forecast.

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Definitions:

Human Resource Management

The strategic approach to the effective management of an organization's workers, focusing on policies and systems to maximize employee performance.

Theory X

A management theory assuming that employees are inherently lazy and will avoid work if they can, implying that a strict control and supervision are necessary.

Type A Personality

A temperament characterized by high levels of competitiveness, self-motivation, aggressiveness, impatience, and a sense of urgency, often linked to stress and achievement in careers.

Competitive Advantage

The attribute that allows an organization to outperform its competitors, leading to greater sales or margins and/or retaining more customers.