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The Super Bowl is right around the corner and Gowgem Hotels is aquiver with anticipation. They'd like to price their rooms at their three city locations, next to the stadium, near the airport, and in the suburbs, as high as possible but still achieve 100% occupancy. The approach they should take to this opportunity is:
Big Five
The five basic dimensions of personality found in many factor analytic studies.
Factor Analysis
A statistical approach that explains the variance among observed, correlated variables through fewer, unseen variables known as factors.
Personality Structure
The organization and dynamic interplay of core aspects of personality, including traits, motives, and self-concepts.
Personality Traits
Enduring characteristics that describe an individual's behavior, mindset, and emotional patterns.
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