What Are the Implications of an Empty Row (I

question 26

Multiple Choice

What are the implications of an empty row (i.e., one with no check marks or x's) in the main body of the matrix of the house of quality?

• A)Nothing, it's just a sparse row.
• B)There is no synergy among the product characteristics.
• C)Product characteristics are potentially superfluous.
• D)Customer requirements are potentially not being met by the product.

---

Definitions:

Similar Goods

Similar goods are products that satisfy the same customer needs or desires and are often considered by consumers as interchangeable with each other.

Gradually Lowering

The process of slowly decreasing or reducing something over time.

Competitive Pricing

A pricing strategy where a company sets its product or service prices based on the prices of competitors, aiming to provide more value to customers.

Odd Pricing

Pricing method using uneven amounts, which sometimes appear smaller than they really are to consumers.