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The reason that the revaluation model is NOT widely used for measuring intangible assets after initial recognition is that
Strategic Management
The ongoing planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives.
Competitive Advantages
Unique attributes or capabilities that allow a company to outperform its competitors, including superior products, processes, or technologies.
Intangible
Describes assets or values not having physical substance but still of great importance, such as brand reputation, intellectual property, or goodwill.
Market-Based View
A strategic perspective that emphasizes the importance of external market conditions in developing a firm's strategy.
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