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Negative Goodwill What Is Negative Goodwill and Why Does It Occur

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Negative goodwill
What is negative goodwill and why does it occur?


Definitions:

Complex

Composed of many interconnected parts, exhibiting varied and intricate relationships or arrangements.

Written Message

Communication conveyed through written symbols, either printed or digital, as opposed to spoken words.

Persuasive

Intended to convince or influence someone to adopt a certain viewpoint or to take a specific action.

Informative

Designed to provide useful information and increase knowledge on a particular subject.

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