Examlex
Which of the following is NOT a good example of the matching principle?
Sensation
The initial process of detecting and responding to environmental stimuli through the sense organs.
Perception
The process of organizing, interpreting, and understanding sensory information.
Sensory Marketing
A marketing strategy that targets the senses of the consumer, aiming to create an emotional reaction and a stronger connection to the product or brand through sensory experiences.
Experiential Purchasing
The act of buying goods or services for the purpose of enjoying life experiences, rather than simply acquiring physical items.
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