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Application of the full disclosure principle
Low-fat Snack
A snack item designed to contain a lower amount of fat compared to regular versions, catering to health-conscious consumers.
Head-to-head Positioning
A marketing strategy where a company directly competes with another by targeting the same customer base with similar products.
Trading Down
Reducing a product’s number of features, quality, or price.
Repositioning a Product
The process of changing the market's perception of a product by altering its marketing strategy, including its image, value, or target audience.
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