Which Statement Is Not Correct

question 74

Multiple Choice

Which statement is not correct?

• A)Goodwill represents the difference between the purchase price and the fair value of net assets acquired.
• B)Fair value is the after-tax amount at which an item could be sold in an arm's length transaction.
• C)Economic goodwill differs from accounting goodwill and can be created by branding.
• D)Fair value is the amount which could be exchanged in an arm's length transaction.

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Definitions:

Marketing Mix Elements

The components of a marketing strategy, traditionally identified as product, price, place, and promotion, used to meet the needs of a target market.

Dependent Variables

In research, these are variables that are expected to change as a result of changes in the independent variables.

Independent Variable

The variable in an experimental setting that is manipulated to observe its effect on a dependent variable.

Marketing Action

Specific tasks undertaken by a company to promote and sell its products or services to its target market.