Which of the Following Measures Would Assist in Assessing the Liquidity

question 90

Multiple Choice

Which of the following measures would assist in assessing the liquidity of a company?

• A)Price/earnings ratio
• B)Fixed asset turnover ratio
• C)Receivables turnover ratio
• D)Times interest earned ratio

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Definitions:

Market Segments

Groups of potential customers with similar needs, preferences, or characteristics that a company targets with specific marketing strategies.

Latent Needs

Desires or requirements of consumers that they are themselves not aware of.

Consumer Buying Habits

Patterns and behaviors that consumers exhibit in the search for, purchase, use, and disposal of products and services.

Value Chains

A value chain is a series of activities that businesses conduct to bring a product or service from its conception to distribution and beyond, aiming to add value at each stage.