Which of McGraw-Hill's Intangible Assets Gives It the Legal Right

question 69

Multiple Choice

Which of McGraw-Hill's intangible assets gives it the legal right to prevent you from borrowing a textbook from a friend and photocopying all of it?

• A)Patent
• B)Trademark
• C)Franchise agreement
• D)Copyright

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Definitions:

Self-Esteem

A belief about one’s own worth based on an overall self-evaluation.

Task

A piece of work to be done or undertaken.

Big Five

A personality model comprising five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Creativity

The ability to produce original, innovative ideas or solve problems in unique ways.