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Research Plan Development
The process of defining and outlining strategies, methods, and specific steps to carry out a research project.
Research Design
A systematic plan that outlines how to conduct a study, including methods, data collection, and analysis techniques.
Objective Development
The process of defining clear, achievable goals and objectives to guide project planning and implementation.
Marketing Information System
A structured collection of data and information that supports business decision-making processes in marketing.
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