Estimates of the Effect of the User Cost on Investment

question 4

Multiple Choice

Estimates of the effect of the user cost on investment vary greatly.

• A) True
• B) False
• C) Uncertain

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Definitions:

Reciprocity/Obligation Approach

A social exchange principle suggesting that individuals feel compelled to return favors or respond in kind to the actions of others.

Appropriateness

The degree to which an action, response, or behavior matches the expected norms or circumstances.

Reciprocity/Obligation Rule

The social norm of responding to a positive action with another positive action, fostering mutual benefit.

Rejection-Then-Retreat Approach

A persuasive technique where an initially larger request is made knowing it will be rejected so that a smaller request (the desired outcome) seems more reasonable.