For Each of the Following, Identify in Column 1 the Category

question 67

Essay

For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, in Column 3 the financial statement on which the account balance is reported, and in Column 4 the nature of the account (permanent/temporary).
$$\begin{array}{l}\text { Example: }\\\begin{array} { | l | l | l | l | l | } \hline & \text { Column 1 } & \text { Column 2 } & \text { Column 3 } & \text { Column } 4 \\\hline \text { Cash } & \text { Asset } & \text { Debit } & \text { Balance Sheet } & \text { Permanent } \\\hline\end{array}\end{array}$$
- $$\begin{array} { | l | l | l | l | l | } \hline & \text { Column } 1 & \text { Column } 2 & \text { Column } 3 & \text { Column } 4 \\\hline \text { Change Fund } & & & & \\\hline\end{array}$$

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Definitions:

Target Audience

Refers to a specific group of consumers or organizations most likely to respond positively to a company's promotions, products, or services.

Strategic Planning

A structured approach to imagining a preferred future and converting this dream into general goals or targets, along with a series of actions to reach these goals.

Social Responsibility

The ethical framework suggesting that individuals and companies have a duty to act in the best interest of their environment and society as a whole.

Crisis Situation

An urgent, high-stakes challenge or emergency that demands immediate and strategic response from an organization.