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Ingratiation
A psychological tactic involving the use of flattery or other forms of social manipulation to gain favor or acceptance from others.
Personal Expertise
The unique skills, knowledge, and experience possessed by an individual in a particular field or area.
Credibility
The quality or state of being believable or trustworthy, often assessed based on past actions, reliability, and integrity.
Central Route
A method of persuasion that involves presenting detailed and argumentative information to promote thoughtful and considered message processing.
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