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Ignite Products Is a Price-Taker If Fixed Costs Cannot Be Reduced,how Much Reduction in Variable

question 95

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Ignite Products is a price-taker.The company produces large spools of electrical wire in a highly competitive market; thus,it uses target pricing.The current market price of the electric wire is $800 per unit.The company has $3,100,000 in average assets,and the desired profit is a return of 7% on assets.Assume all products produced are sold.The company provides the following information:  Sales volume 100,000 units per year  Variable costs $720 per unit  Fixed costs $13,000,000 per year \begin{array} { | l | r | l | } \hline \text { Sales volume } & 100,000 & \text { units per year } \\\hline \text { Variable costs } & \$ 720 & \text { per unit } \\\hline \text { Fixed costs } & \$ 13,000,000 & \text { per year } \\\hline\end{array} If fixed costs cannot be reduced,how much reduction in variable costs will be needed to achieve the desired target?


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